Digital marketing overview By E-yug web solutions

In this dynamic world, the internet is mostly used by most people for business and non business purposes. This has a great impact in marketing. Most businesses spend more on digital marketing than on traditional marketing.

The advantages of online marketing are very significant. Most businesses have embarked on this strategy. If you want to succeed, you must understand how the internet can work for you.
The following are some of the concepts you must understand before starting your digital marketing:

·         Affiliate marketing. This is where you pay a commission to an affiliate any time they give you a sale or lead. They can be publishers of different websites related to your business. For example if a web user clicks on an advert or link, on the affiliate’s website. And be directed to a related page on your own website. The link has an ID of that affiliate so that it can be tracked. If the click results to a lead or sale, you pay the affiliate. The price is predetermined, and always a percentage of the final sale price.

·         Natural search. It is the most important concept but hard to master. Its results are listings that appear in search engines. This is because they are relevant to search terms entered by users. This is different from the paid search results. Natural search is the most cost effective way of generating leads. But also it can be time consuming and complicated, and it can take long to see its results. Paid search results.  With paid search, you can increase the performance of your site by using the SEO techniques. It involves optimizing the words in your site that are heavily used. The SEO can help your site to appear closer to the top of the results.

·         Pay per click technique. Describes any user who visits your website for which you have paid. For example, the sponsored results at the top and to the right of Google sites are pay per click adverts and some of the banner adverts on price comparison websites. This involves an advertiser bidding on each click. You can compete with other business advertisers bidding on the same keywords. The bidding process is instant because it is automated.

·         Enhanced targeting. With digital marketing you can target your actions down to the minute level. You can allow your adverts to be seen by people of a specific region, or a particular age. Also by using pay per click and banner adverts, you can only target sites that are likely to be viewed by interested and potential customers of your services and products.

·         Analysis. 

. Effective analysis leads to success in online marketing campaigns. It involves looking at the volumes and sources of traffic to your website, as well as the clicks and the amount you are paying for each on pay per click campaign. Also the conversion rates. Affiliate marketing and pay per click can help you with the tools to enable you track and understand the analysis. There are some sofwares that can enable you to track your natural search and other traffic sources.

Advantages :-

•          It saves you money. It is less expensive as compared to traditional advertising. This replaces the costly advertising channels like television, radio, and magazines.
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•            It links you with customers on the internet. In this digital world, most consumers use the internet to search for information about a product or service. This is more effective and efficient.
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•          It leads to higher customer conversion. Through the digital media, you can reach the targeted audience, generate more leads and achieve increased conversion rates. By converting viewers to buyers.
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•          It can be viral. Using the share buttons of social media on your website, email, and other social media channels enables your content to be shared quickly. For example using Facebook, 12% of your friends are likely to like or share your post.
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•          It enhances real time services for the customers. This leads to an immense impact on the success of your business.
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•          It helps to generate higher revenues. If the customers develop trust and confidence in your services and goods, they are likely to spend 3 times more than any other customers.
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•          It helps you to compete with others. With the digital media you can compete with small and large corporations.

• Everything can be measured in the digital media. It is easier for individuals to know if they will achieve their goals or not.  Who is interested in your products, and from which part of the world?

 The Keys to digital marketing success:-

·        .-  Respond and create dynamic relationships with potential customers.

·         - Be in a position to manage complex customer relationships across various channels, traditional and    digital channels.

·         - Deduct value from large data to make informed decisions.

Challenges facing the digital marketing:-

·         - Many users don’t trust electronic methods of payments. They may end up giving up because of this     reason.

·         - Internet problems. For example slow internet connection may hinder both buyers and sellers.

·         - Lack of trust by internet users because of many promotions them appear as scam.this may affect the    reputation and image honest companies.

·         - Cash on delivery is another big challenge to sellers. This is because it doesn’t assure 100%       purchase.